De Beers, the largest international diamond mining company, organized a function, Trade Launch, at Crystal Hall, Pearl Continental, Lahore, in collaboration with Muhammad Ahmad, Chairman Lahore Division Sarafa & Jewellers Association, on May 3, 1998. Junaid Gul, Manager, De Beers-Pakistan conducted the function and gave briefing about the promotional activities of the company. The event was attended by a large number of jewellers from Lahore and other cities of the country.
